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首页> 外文期刊>Journal of Business Research >City branding: A facilitating framework for stressed satellite cities
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City branding: A facilitating framework for stressed satellite cities

机译：城市品牌：强调卫星城市的便利框架

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The emergence of the satellite cities as feeder cities to major metropolises is a phenomenon of increasing urbanization. Workers and students travel to the major city, returning on mediocre public transport or congested highways. Problems in some satellite cities range from deficient local employment opportunities, to social and cultural activities, and economic development. Concurrent local unemployment and higher crime rates suggest that citizens experience stresses. These factors affect the citizens' brand experience and identity. Conversely, self-sustaining cities associate with strong economic and social roots. The developing city branding research domain has yet to address stressed satellite cities' branding. The study's purpose is to develop the nature of a stressed satellite city brand profile. This quantitative study examines two stressed satellite cities, developing a common stressed satellite cities brand profile. The findings develop a common stressed satellite city brand profile, facilitating policies addressing stressed satellite cities' problems.
机译：卫星城市作为主要大城市的支线城市的出现是城市化进程日益加剧的现象。工人和学生前往主要城市，乘坐平庸的公共交通工具或拥挤的高速公路返回。一些卫星城市的问题范围从当地就业机会不足，社会和文化活动以及经济发展。同时发生的当地失业和较高的犯罪率表明公民承受压力。这些因素影响公民的品牌体验和身份。相反，自给自足的城市具有强大的经济和社会根基。发展中的城市品牌研究领域尚未解决重点卫星城市的品牌问题。这项研究的目的是发展强调卫星城市品牌形象的本质。这项定量研究考察了两个压力较大的卫星城市，建立了一个共同的压力较大的卫星城市品牌形象。调查结果建立了共同的强调卫星城市品牌形象，从而促进了解决强调卫星城市问题的政策。

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