Health marketing: Toward an integrative perspective

Dominique Crie; Jean-Charles Chebat

首页> 外文期刊>Journal of Business Research >Health marketing: Toward an integrative perspective

【24h】

Health marketing: Toward an integrative perspective

机译：健康营销：朝着一体化的方向发展

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

This paper pinpoints what health marketing exactly covers and to places this nascent field in an integrated perspective. The ongoing evolution of medicine, technologies, health systems and role of various actors leads to a new grid of lecture of the domain. Marketing has been discarded of health since a long time but now becomes one of its best supports. Five original contributions about this field are then introduced.

机译：本文指出了健康营销的确切覆盖范围，并将这一新生领域置于一个综合的角度。医学，技术，卫生系统和各种参与者的角色的不断发展导致了该领域的新演讲。长期以来，营销一直被排除在健康之外，但现在已成为其最好的支持之一。然后介绍了有关该领域的五项原创性贡献。

著录项

来源
《Journal of Business Research》 |2013年第1期|123-126|共4页
作者
Dominique Crie; Jean-Charles Chebat;
展开▼
作者单位

University of Lille, IAE School of Management, Lille Economy and Management, UMR CNRS 8179, France;

HEC Montreal, 3000 Cote Ste-Catherine Montreal (Qc), Canada H3T2A7;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
health; integration; marketing; medicine;

机译：健康;积分;市场营销药物;

相似文献

外文文献
中文文献
专利

1. Integrating cell phones and mobile technologies into public health practice: a social marketing perspective. [J] . Lefebvre C Health promotion practice . 2009,第4期

机译：将手机和移动技术集成到公共卫生实践中：一种社会营销观点。
2. A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance [J] . Christian Homburg, Matthias Bucerius Journal of Marketing . 2005,第1期

机译：并购的市场前景：市场整合如何影响合并后的绩效
3. The Turning Point Social Marketing National Excellence Collaborative: integrating social marketing into routine public health practice. [J] . Pirani S, Reizes T Journal of public health management and practice: JPHMP . 2005,第2期

机译：社会营销转折点全国卓越合作：将社会营销整合到常规公共卫生实践中。
4. Rise of Social Media Marketing: A Perspective on Health Insurance [C] . Love Shankar Shrestha, Abeer Alsadoon, P.W.C. Prasad, International Conference on Advanced Computing and Communication Systems . 2019

机译：社交媒体营销的兴起：健康保险的视角
5. Integrative Cardiovascular Medicine Health Outcomes and Wellbeing: Integrative Multidisciplinary Perspectives on Mind, Matter, and Quantum Physics: An Autoethnographic Approach [D] . Atai, Betlimus. 2018

机译：综合性心血管医学卫生成果和福祉：综合多学科观点，物质和量子物理学：一种自动化学方法
6. Reflecting on Marketing communications in health and medicine: perspectives from Willis-Knighton Health System: understanding the big picture [O] . James K. Elrod, John L. Fortenberry Jr. 2020

机译：反思威利斯·奈特顿健康系统的健康与医学营销通信：理解大局
7. Integração entre logística e marketing: fatores críticos na perspectiva de interação e colaboração Integration between logistics and marketing: critical factors in the interaction and collaboration's perspective [O] . Márcio Lopes Pimenta, Andrea Lago da Silva, Marcos Hideyuki Yokoyama 2011

机译：物流与营销的整合：互动与协作视角的关键因素物流与营销的整合：互动与协作的关键因素

Health marketing: Toward an integrative perspective

摘要

著录项

相似文献

相关主题

期刊订阅