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The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age

机译：伊恩（Ian）的披萨部落：重新构想数字时代的跨文化研究

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摘要

This special issue reconceptualizes the meaning of cross-cultural research and challenges researchers to broaden their scope to include a variety of cultures, including virtual ethnicities. This introductory article provides commentary on the thirteen articles that follow in this special issue on cross-cultural research in business. Many of the articles follow the traditional cross-national approach. However, several take a broader view, recognizing that different cultures can take shape both outside and within national boundaries. This conclusion is particularly true in this age when digital technologies change the way humans interact and broaden human networks around which cultures form. Such cultures are virtual ethnicities built around fictive kin.
机译：本期特刊重新诠释了跨文化研究的意义，并挑战研究人员扩大其范围，使其涵盖包括虚拟种族在内的多种文化。本介绍性文章提供了对本期特刊中有关企业跨文化研究的13篇文章的评论。许多文章遵循传统的跨国方法。但是，有些人认识到不同的文化可以在国家边界之内和之外形成，因此具有更广阔的视野。在这个时代，数字技术改变了人类互动的方式，并拓宽了文化形成的人类网络，这一结论尤其正确。这种文化是建立在虚构亲戚周围的虚拟种族。

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  • 来源
    《Journal of Business Research》 |2013年第3期|283-287|共5页
  • 作者

    Geraldine Rosa Henderson; Francisco Guzman; Lenard Huff; Carol M. Motley;

  • 作者单位

    Rutgers University, Rutgers Business School, Supply Chain Management and Marketing Sciences (SCMMS), One Washington Park, Room 932, Newark, NJ 07102, United States;

    University of North Texas, Department of Marketing and Logistics, College of Business, P.O. Box 311396, Denton, TX 76203-1396, United States;

    Brigham Young University-Hawaii, College of Business, Computing and Government, 55-220 Kulanui St., Box 1956, Laie, HI 96762, United States;

    The University of Alabama at Birmingham, Department of Marketing, Industrial Distribution and Engineering, Business-Engineering Complex, UAB School of Business, 1150 10th Avenue South, Birmingham, AL 35205-4681, United States;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    cross-cultural research; digital age; virtual ethnicities; fictive kin;

    机译：跨文化研究;数字时代;虚拟种族;虚拟亲属;

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