Self-congruence, functional congruence, and destination choice

Taehong Ahn; Yuksel Ekinci; Gang Li

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Self-congruence, functional congruence, and destination choice

机译：自我一致性，功能一致性和目的地选择

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This study's purpose is to investigate the effects of self-congruence and functional congruence on tourists' destination choice. The present research contributes to the gap in the consumer behavior literature by examining the relationships among self-congruence, functional congruence, and destination choice. Based on a sample of 367 British residents, the three research hypotheses are tested using multinomial logistic regression analysis. The study results suggest that a tourist's destination choice is influenced strongly by functional congruence, but not by self-congruence. The article closes with theoretical and managerial implications as well as future research directions.

机译：这项研究的目的是研究自我一致性和功能一致性对游客目的地选择的影响。通过研究自我一致性，功能一致性和目的地选择之间的关系，本研究为消费者行为文献中的空白做出了贡献。基于367名英国居民的样本，使用多项逻辑回归分析检验了这三个研究假设。研究结果表明，旅游者的目的地选择受功能一致性的影响很大，而不受自我一致性的影响。本文以理论和管理意义以及未来的研究方向作为结尾。

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来源
《Journal of Business Research》 |2013年第6期|719-723|共5页
作者
Taehong Ahn; Yuksel Ekinci; Gang Li;
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作者单位

Graduate School of Leisure Management, Seoul School of Integrated Sciences & Technologies, 67-7 Daehyun-Dong, Seodaemun-Gu, Seoul 120-808, Republic of Korea;

Department of Marketing, Business School, Oxford Brookes University, Oxford, 0X33 1HX, UK,University of Wollongong, Australia;

School of Hospitality and Tourism Management, University of Surrey, Guildford, GU2 7XH, UK;

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正文语种 eng
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关键词
Self-congruence; Functional congruence; Destination choice; Destination image;

机译：自我一致;功能上的一致性;目的地选择;目标图片;

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4. Study on the Relationship Between Self-Congruence and Marriage-Quality of Professional Women [C] . Jun Xu, Jinxia Zhao International Symposium on Social Science . 2020

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5. Destination choice: Model estimation using destination end surveys. [D] . Pearson, David Frank. 1999

机译：目的地选择：使用目的地终点调查进行模型估算。
6. How to Better Motivate Customers to Participate in the Self-Design Process: A Conceptual Model in Underlying Self-Congruence Mechanism [O] . Baojun Yu, Hangjun Xu, Brooke Emery 2020

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7. Self and Functional Congruence and Tourist Destination Choice [O] . Ahn, T, Ekinci, Y, Li, G 2011

机译：自我和功能一致与旅游目的地选择

Self-congruence, functional congruence, and destination choice

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