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首页> 外文期刊>Journal of Business Research >A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights
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A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights

机译：情感对消费量表的跨文化应用：调查长途航班上的美国和奥地利乘客

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摘要

Satisfaction and other emotional responses are particularly sensitive to cultural influences, complicating cross-cultural investigations. In highly competitive industries, providing outstanding service encounters to consumers is important, as highly positive experiences strongly affect future behavior. This study presents the first bilingual investigation of Affective Response to Consumption (ARC). The ARC scale examines a broad range of highly unfavorable to highly favorable reactions to consumption experiences with an emphasis on differentiating higher satisfaction levels. Employing ARC, US-American (English) and Austrian (German) passengers' satisfaction levels are investigated on long-haul flights. Rasch Modeling (RM) helps when culturally influenced interpretations of terms must be taken into account, extending ARC to cross-cultural contexts. While several emotional terms included in the scale are interpreted differently by US-Americans and Austrians, sufficient common terms exist allowing a meaningful combination of English and German ARC scale versions. The results highlight the importance of understanding the scale equivalence across languages and cultures.
机译：满意度和其他情感反应对文化影响尤其敏感，这使跨文化调查变得复杂。在竞争激烈的行业中，为消费者提供出色的服务很重要，因为高度积极的体验会严重影响未来的行为。这项研究提出了对消费的情感反应（ARC）的第一个双语调查。 ARC量表检查了对消费体验的各种高度不利到高度有利的反应，重点是区分更高的满意度。使用ARC，美国（美国）（英语）和奥地利（德国）的乘客对长途航班的满意度进行了调查。当必须考虑受文化影响的术语解释时，Rasch Modeling（RM）会有所帮助，从而将ARC扩展到跨文化环境。虽然美籍美国人和奥地利人对量表中包含的几个情感用语的解释有所不同，但存在足够的通用用语，可以将英语和德语ARC量表版本进行有意义的组合。结果强调了理解跨语言和跨文化的量表对等的重要性。

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