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Mechanisms for stakeholder integration: Bringing virtual stakeholder dialogue into organizations

机译：利益相关者整合机制：将虚拟的利益相关者对话带入组织

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摘要

The growing use of Web 2.0 applications (social media) has led to easier communication with more and more interconnected stakeholders. The result is a stakeholder dialogue with high intensity and richness, which organizations should match by suitable coordination mechanisms. This conceptual article extends stakeholder theory by opening up the organizational black box through exploring and describing organizational structures and systems to coordinate issues emerging from virtual stakeholder dialogue. The authors identify two organizational outcomes - achievement of task-related objectives and organizational identification by stakeholders - and present propositions. Structures with high bandwidth increase both outcomes. Structures with high dispersion of control decrease achievement of task-related objectives and increase organizational identification. While routine-based systems increase achievement of task-related objectives, communication-based systems increase organizational identification. Redundancy in systems increases both outcomes. Finally, the authors discuss implications for further research.
机译：Web 2.0应用程序（社交媒体）的使用不断增长，导致与越来越多的相互联系的利益相关者的通信变得更加容易。结果是利益相关者之间的对话强度高，内容丰富，各组织应通过适当的协调机制进行匹配。该概念文章通过探索和描述组织结构和系统来协调虚拟利益相关者对话中出现的问题，从而打开了组织黑匣子，从而扩展了利益相关者理论。作者确定了两个组织成果-实现任务相关目标和利益相关者对组织的认同-并提出了建议。具有高带宽的结构可同时提高两种结果。控制分散性很高的结构会降低任务相关目标的实现，并增加组织识别度。基于常规的系统可以提高任务相关目标的实现，而基于通信的系统可以提高组织的识别度。系统中的冗余会增加两种结果。最后，作者讨论了进一步研究的意义。

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