• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >How virtual corporate social responsibility dialogs generate value: A framework and propositions
【24h】

How virtual corporate social responsibility dialogs generate value: A framework and propositions

机译：虚拟企业社会责任对话如何产生价值：框架和主张

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Web-based social media have assumed unprecedented importance in today's world, dramatically changing the way individuals interact with companies and each other. Companies are rapidly expanding their use of social media, and many companies are now entering into what we call "virtual CSR dialogs," where social media technologies are leveraged so that stakeholders can design and implement corporate social responsibility (CSR) activities with the company. But little is known about how such dialogs function, and there is a pressing need for theoretical frameworks that can deepen our understanding of how and when these dialogs generate value for both the company and society. This paper presents a framework that explains how stakeholders interpret and respond to virtual CSR dialogs. The framework reveals that virtual CSR dialogs generate value based on (a) the extent to which stakeholders identify with the community of dialog participants, and (b) the heightened expectations that stakeholders develop. It also outlines the key characteristics that influence the value generating capacity of virtual CSR dialogs. As a result, this paper highlights both the benefits and risks of initiating virtual CSR dialogs.
机译：基于Web的社交媒体在当今世界中具有空前的重要性，极大地改变了个人与公司以及彼此之间互动的方式。公司正在迅速扩大对社交媒体的使用，许多公司现在正在进入我们所谓的“虚拟CSR对话”，利用社交媒体技术，利益相关者可以与公司一起设计和实施公司的社会责任（CSR）活动。但是，关于这种对话如何起作用的知之甚少，并且迫切需要能够加深我们对这些对话如何以及何时为公司和社会创造价值的理解的理论框架。本文提出了一个框架，该框架解释了利益相关者如何解释和响应虚拟CSR对话。该框架揭示了虚拟的CSR对话基于（a）利益相关者对对话参与者社区的认同程度以及（b）利益相关者对发展的更高期望而产生价值。它还概述了影响虚拟CSR对话框的值生成能力的关键特征。因此，本文重点介绍了启动虚拟CSR对话的好处和风险。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号