机译:惩罚企业品牌以应对企业社会责任
Department of Marketing, Donald W. Scott College of Business, Indiana State University, Terre Haute, IN 47809, United States;
Department of Marketing, College of Business, Southern Illinois University Carbondale, Carbondale, IL 62901, United States;
Department of Marketing, College of Business, Southern Illinois University Carbondale, Carbondale, IL 62901, United States;
Department of Communication Disorders and Counseling, School, and Educational Psychology, Bayh College of Education, Indiana State University, Terre Haute, IN 47809, United States;
Consumer's willingness-to-punish; Brand personality dimension; Consumer's CSR association; Consumer stakeholder group; Corporate social responsibility; Corporate social irresponsibility;
机译:调查企业社会不负责任(CSIR)及其对弱势机构社会判断的影响:制度企业能力的作用
机译:我们可以从#stophateforprofit抵制有关企业社会不负责任和企业社会责任的抵制什么?
机译:参与企业社会责任不影响企业社会责任报告的语言特征吗?
机译:品牌危机对消费反应的影响:企业能力和企业社会责任的作用
机译:在通过社交媒体展示的企业社会责任运动中,在生成来源信誉,信息信誉,企业品牌声誉,购买意愿和社交媒体参与方面,对来源,媒体格式和情感进行比较
机译:刻板印象和受赞赏公司的企业社会责任感(CSiR)
机译:品牌仇恨对品牌股权的影响:企业社会不负责任和类似竞争对手的作用