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Me/my research/avatar

机译：我/我的研究/头像

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摘要

This introspective poem seeks to capture the innermost enlightening and conflict-ridden intellectual and emotional experiences of the consumer research ethnographer. Through an implicit historical overview of the author's consumer research, the poem considers classic anthropological topics such as alterity, entree, going native, subjectivity versus objectivity, and crises of representation in the light enabled by the synthesis of introspection and poetic rhetoric. Suggesting that much remains hidden about the process and content of ethnography, the poem accretes around 'real' consumer research data: a field note excerpt, a poem, and, mainly, a progressive series of unpublished reflexive field notes and quotations of self-revealing researcher questions from interviews. The poem speaks with a disconcerting multitude of inner voices, contrasting the performance of consumer ethnography depicted enthusiastically as a mystical and spiritual journey with a cynical critical view of it as a tenuous, deceptive, energizing-yet-draining psychological balancing act.
机译：这首内省的诗意旨在捕捉消费者研究民族志学家最深刻的启发性和充满冲突的知识和情感体验。通过对作者的消费者研究的隐含历史回顾，这首诗考虑了内在和诗意修辞的综合影响下的经典人类学主题，例如变更，进入，本土化，主观性与客观性以及代表的危机。这首诗暗示着民族志学的过程和内容还有很多隐患，这首诗围绕“真实的”消费者研究数据而来：田野笔记摘录，一首诗，以及主要是一系列未发表的反身田野笔记和自我揭示的引用研究人员从访谈中提出的问题。这首诗用令人不安的内心声音说话，将消费者民族志的表现热烈地描绘成一个神秘的和精神的旅程，并将愤世嫉俗的批评认为这是一种脆弱，欺骗性的，却尚未耗尽的心理平衡行为。

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