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The emergence of Consumer Introspection Theory (CIT): Introduction to a JBR special issue

机译:消费者自省理论(CIT)的出现:JBR特刊简介

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Introspection in its various forms, names, paradigmatic controversies and especially its power for insight has earned its place as a topic for a special issue. Here, I introduce this issue in terms of the introspections it contains and introspect a bit myself mainly through introspective thought exercises. What I find grounded in the texts of the submitted papers as thematic data is an emergent (rebranded) perspective on introspection which I call, Consumer Introspection Theory (CIT). I relate CIT as a paradigm to different forms of research: Consumer Culture Theory (CCT), critical marketing and experimental research. 1 also further elaborate how it functions in terms of single versus multiple person introspection, autoethnography and other practice variations; narrative versus metacognitive introspection; grounded versus hypothesis-driven introspection and introspective thought exercises.
机译:各种形式的内省,名称,范式争议,尤其是其洞察力,已成为特殊问题的主题。在此,我从内省的角度介绍这个问题,并主要通过内省的思想练习来对自己进行一些内省。我发现,以主题数据为基础,在提交论文的文本中是对内省的一种新兴(重新命名)观点,我称之为消费者内省理论(CIT)。我将CIT作为不同研究形式的范本:消费者文化理论(CCT),批判性营销和实验研究。 1还进一步阐述了它在单人反省,多人自省,自传民族志和其他实践变化方面的功能;叙事与元认知的内省;扎根与假设驱动的内省和内省性思维练习。

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