You do the service but they take the order

Jyh-Shen Chiou; Lei-Yu Wu; Szu-Yu Chou

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You do the service but they take the order

机译：您提供服务，但他们接受订单

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摘要

This study examines how consumers use the techniques of neutralization to rationalize their multichannel research shopping behaviors in terms of different product purchasing situations and different groups of consumers. Empirical results support the following conclusions. Both students and professionals understand that their behavior may hurt the physical retailer and they don't accuse misconduct of the book store and car sales. They seem to believe that they are not personally accountable for the questionable behavior and their behavior is not serious for a physical book store vs. a car dealership. Students are more tolerable with the unethical behavior than business professionals, and more likely to neutralize their behavior by a belief that forces beyond their control.

机译：本研究研究了消费者如何使用中和技术根据不同的产品购买情况和不同的消费者群体合理化其多渠道研究购物行为。实证结果支持以下结论。学生和专业人士都知道，他们的行为可能会伤害实体零售商，他们不会指责书店和汽车销售的不当行为。他们似乎认为自己对可疑行为不承担个人责任，对于实体书店还是汽车经销商而言，他们的行为并不严重。与商业专业人士相比，学生对不道德行为的容忍度更高，并且更有可能通过强迫自己无法控制的信念来中和行为。

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来源
《Journal of Business Research》 |2012年第7期|883-889|共7页
作者
Jyh-Shen Chiou; Lei-Yu Wu; Szu-Yu Chou;
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作者单位

Department of International Business, National Chengchi University, Taiwan;

Department of Business Administration, National Chengchi University, No 64, Sec. 2, Chi Nan Rd., Taipei 116, Taiwan;

Department of International Business, National Chengchi University, Taiwan;

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原文格式 PDF
正文语种 eng
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关键词
Multichannel research shopping behavior; Techniques of neutralization; Service; Order;

机译：多渠道研究购物行为;中和技术;服务;订购;

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7. Proposal for a Council directive on freedom of establishment and freedom to supply services in a self-employed capacity in forestry. Proposal for an amendment of the General Programme for the removal of restrictions on freedom of establishment. Proposal for a Council directive on freedom of establishment and freedom to supply services in a self-employed capacity in personal services:1. Restaurants, cafes, taverns and other drinking and eating places (Group 852 ISIC). 2. Hotels, rooming houses, camps and other lodging places (Group 853 ISIC).Proposal for a Council directive on procedures for transitional measures concerning self-employed activities in personal services: 1. Restaurants, cafes, taverns and other drinking and eating places (Group 852 ISIC). 2. Hotels, rooming houses, camps and other lodging places (Group 853 ISIC). Proposal for a Council directive on freedom of establishment and freedom to supply services in a self-employed capacity in retail trade (Group ex 612 ISIC). Proposal for a Council directive on transitional measures affecting self-employment in retail trade (Group ex 612 ISIC). Proposal for a Council directive on freedom of establishment and freedom to supply services in a self-employed capacity in the food and beverage industries (ISIC Major Groups 20 and 21). Proposal for a Council directive on detailed transitional measures applicable to self-employed activities in the food and beverage industries (Major Groups 20 and 21 ISIC). Supplement to Bulletin of the European Economic Community No. 6, 1965 [O] . 1965

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You do the service but they take the order

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