How do brand communities generate brand relationships? Intermediate mechanisms

著录项

• 来源
  《Journal of Business Research》 |2012年第7期|890-895|共6页
• 作者

  Zhimin Zhou; Qiyuan Zhang; Chenting Su; Nan Zhou;

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• 作者单位

  Department of Marketing, Shenzhen University, 3688 Nanhai Avenue, Shenzhen, Guangdong, PR China;

  Department of Strategy and International Business, University of Hong Kong, Pokfulam, Hong Kong;

  Department of Marketing, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong;

  Department of Marketing, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong,Department of Marketing, Wuhan University, PR China;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  Brand community; Brand attachment; Community-brand similarity; Brand relationship; Intermediate mechanism;

  机译：品牌社区;品牌依恋;社区品牌相似度;品牌关系;中间机制;