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Characteristics of organizational structure relating to hybrid competitive strategy: Implications for performance

机译:与混合竞争战略相关的组织结构特征:对绩效的影响

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This study examines the characteristics of organizational structure that relate to hybrid competitive strategies. Such strategies seek to obtain higher performance levels by simultaneously emphasizing high differentiation and low-cost levels. In addition, this paper analyzes the mediating role of competitive strategy in the relationship between organizational structure and firm performance. The study examines a sample of large Spanish firms belonging to different sectors. The findings reveal that hybrid competitive strategy influences firm performance positively. Similarly, organizational complexity and the existence of formalization positively influence hybrid competitive strategy, whereas centralization has a negative influence. Organizational structure does not exert a direct influence on performance, but an indirect one, through hybrid competitive strategy.
机译:这项研究检查了与混合竞争战略有关的组织结构的特征。这些策略试图通过同时强调高差异化和低成本水平来获得更高的性能水平。此外,本文分析了竞争策略在组织结构与企业绩效之间的中介作用。该研究调查了属于不同行业的大型西班牙公司的样本。研究结果表明,混合竞争战略对公司绩效产生积极影响。同样,组织的复杂性和形式化的存在对混合竞争战略产生积极影响,而集中化则具有负面影响。通过混合竞争策略,组织结构不会直接影响绩效,而是间接影响绩效。

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