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The entrepreneurial perceptions of strategy makers: Constructing an exploratory path in the pursuit of radical growth

机译：战略制定者的创业观：在探索激进增长方面探索道路

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摘要

For established firms, radical growth requires experimenting with new alternatives, which can test the boundaries of management's thinking. This study proposes that entrepreneurial perceptions of the strategic situation and market environment have a direct influence on corporate entrepreneurship (CE) strategy, which is strategy that supports new business development and renewal. The results indicate that strategy makers will pursue a more explorative CE strategy in situations framed as positive, less controllable and yet knowable, and in environments perceived as munificent and dynamic. Additionally, with explorative CE strategy comes a greater investment in radical growth (i.e., new lines of business). The paper concludes with a discussion of the study's implications in regards to the relationship between interpretation and strategy and the management of attention and meaning.
机译：对于成熟的公司，激进的增长需要尝试新的替代方法，这可以测试管理层思维的界限。这项研究提出，企业家对战略形势和市场环境的看法直接影响着企业企业家精神（CE）战略，该战略是支持新业务发展和更新的战略。结果表明，战略制定者将在积极，可控但又不为人所知的情况下以及被认为是充满活力和动态的环境中奉行更具探索性的消费电子战略。此外，探索性消费电子产品战略带来了对根本增长（即新业务）的更大投资。本文最后讨论了研究对解释和策略之间的关系以及注意和意义管理的影响。

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