Technological expectation and consumer preferences for product form

Seh-Woong Chung; Jin K. Han; Yong Seok Sohn

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Technological expectation and consumer preferences for product form

机译：技术预期和消费者对产品形式的偏好

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Increasingly, manufacturers address consumers' fear of product obsolescence by offering products in a modular form, hence allowing the consumer to replace or upgrade components as needed. The extant literature, however, has not studied consumers' responses to product modularity. This study explores how consumers weigh potential benefits (e.g., alleviate obsolescence concerns) vis-a-vis downsides (e.g., magnify complexity perceptions) to arrive at product-form preferences. The study further extends the literature by showing product lifecycle stages and order-of-entry to moderate the impact of product modularity on consumer preferences.

机译：制造商越来越多地通过提供模块化形式的产品来解决消费者对产品过时的恐惧，从而允许消费者根据需要更换或升级组件。但是，现有文献尚未研究消费者对产品模块化的反应。这项研究探索了消费者如何权衡潜在的好处（例如减轻过时的顾虑）和不利方面（例如放大复杂性感知）以达到产品形式的偏好。该研究通过显示产品生命周期阶段和进入顺序来缓和产品模块化对消费者偏好的影响，从而进一步扩展了文献。

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来源
《Journal of Business Research》 |2012年第9期|1290-1294|共5页
作者
Seh-Woong Chung; Jin K. Han; Yong Seok Sohn;
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作者单位

LKC School of Business, Singapore Management University, 50 Stamford Road, #05-01,178899, Singapore;

LKC School of Business, Singapore Management University, 50 Stamford Road, #05-01,178899, Singapore;

School of Management, Kyung Hee University, Dongdaemun-Gu, Hoegi-Dong 1, Seoul, Republic of Korea;

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原文格式 PDF
正文语种 eng
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关键词
modularity; obsolescence; technological expectation; product complexity;

机译：模块化过时技术期望;产品复杂度;

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Technological expectation and consumer preferences for product form

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