From Armani to Zara: Impression formation based on fashion store patronage

著录项

• 来源
  《Journal of Business Research》 |2012年第10期|p.1487-1494|共8页
• 作者

  Kim Willems; WimJanssens; Gilbert Swinnen; Malaika Brengman; Sandra Streukens; Mark Vancauteren;

  展开▼
• 作者单位

  Hasselt University, Department of Marketing and Strategy, Belgium,Vrije Universiteit Brussel, Department of Business, Belgium;

  Hasselt University, Department of Marketing and Strategy, Belgium;

  Hasselt University, Department of Marketing and Strategy, Belgium;

  Vrije Universiteit Brussel, Department of Business, Belgium;

  Hasselt University, Department of Marketing and Strategy, Belgium;

  Hasselt University, Research Centre for Innovation and Entrepreneurship, Department of Quantitative Methods, Belgium,Statistics, Netherlands;

  展开▼
• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  impression formation; store personality; store patronage; symbolic value; retail branding; shopping bag;

  机译：印象形成;商店个性存放顾客;象征价值零售品牌;购物包;