• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket
【24h】

Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket

机译：包装产品的店内价格知识的决定因素：智利一家大型超市的实证研究

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Understanding variations in shopper price knowledge is important to academics identifying their sources, and to retail managers whose pricing strategies may depend on the extent of shopper price knowledge (or lack of) within the items they manage, since price knowledge is an important driver of item choice. This paper examines the influence of product and shopper factors on shoppers' in-store price knowledge for packaged food products in a sample of 585 shoppers in a Chilean hypermarket Shopper self-report of price-comparison activity, non-purchase of bundle products (packs), in-store and out-store price signs, and item's price show positive correlations with consumers' in-store price knowledge. The paper finds variations of in-store price knowledge antecedents by segment In particular, the effect of price signs is significant in the female sample, while the effect of shopping frequency is significant in the male sample. Further research may focus on understanding these differences. The paper discusses the study implications for retailers and manufacturers.
机译：了解购物者价格知识的变化对于学者确定其来源以及零售经理的定价非常重要，因为零售管理者的定价策略可能取决于他们管理的商品中购物者价格知识的程度（或缺乏），因为价格知识是商品的重要驱动力选择。本文在智利一家大型超市购物者自我报告的价格比较活动，非购买捆绑产品（包装）的585个购物者样本中，研究了产品和购物者因素对购物者对包装食品的店内价格知识的影响。 ），店内和店外价格符号以及商品价格与消费者的店内价格知识呈正相关。本文按细分发现了店内价格知识先例的变化。特别是，价格符号的影响在女性样本中是显着的，而购物频率的影响在男性样本中是显着的。进一步的研究可能集中在理解这些差异。本文讨论了研究对零售商和制造商的意义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号