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首页> 外文期刊>Journal of Business Research >Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions
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Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions

机译：作为琐事或娱乐的浪漫礼物送礼：依恋取向对礼物送礼感的影响

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摘要

In two studies we introduce Attachment theory as a fresh consumer research perspective on the study of gift giving perceptions among individuals in romantic relationships. We explore the intricacies of romantic gift giving as affected by the interplay between long-lasting individual dispositional variables and relationship-specific variables. In Study 1 we show that when provided with descriptions of unknown persons' attachment orientations and their emotional needs in romantic relationships, participants can accurately predict those persons' gift giving perceptions. In Study 2 we directly assess the links between dispositional attachment orientations and gift giving perceptions as well as the underlying processes through self-reports of participants currently in romantic relationships. We find that self-esteem and relationship satisfaction influence the link between attachment orientations and gift giving perceptions. We also provide implications for future research and Dractitioners.
机译：在两项研究中，我们将依恋理论作为一种新的消费者研究视角，介绍了浪漫关系中个人对礼物的感知研究。我们探讨了浪漫礼物的复杂性，这些礼物受长期个体性格变量和特定于关系的变量之间相互作用的影响。在研究1中，我们表明，当提供对陌生人的依恋取向及其在浪漫关系中的情感需求的描述时，参与者可以准确地预测这些人的礼物给人的感知。在研究2中，我们通过当前处于恋爱关系中的参与者的自我报告，直接评估了性向依恋取向和礼物给予感知以及潜在过程之间的联系。我们发现，自尊和关系满意度会影响依恋倾向和给予礼物的感知之间的联系。我们还为将来的研究和从业人员提供了启示。

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  • 来源
    《Journal of Business Research》 |2011年第2期|p.113-118|共6页
  • 作者

    Hieu P. Nguyen; James M. Munch;

  • 作者单位

    College of Business Administration, California State University Long Beach,1250 Bellflower Boulevard, Long Beach, CA 90840, United States;

    Raj Soin College of Business, Wright State University, 3640 Colonel Glenn Highway, Dayton, OH 45435, United States;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Attachment Theory; Gift Giving; Anxious; Avoidant; Secure;

    机译：依恋理论;给予礼物;焦虑;回避;稳固;

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