Emotions, store-environmental cues, store-choice criteria, and marketing outcomes

著录项

• 来源
  《Journal of Business Research》 |2011年第7期|p.737-744|共8页
• 作者

  Gianfranco Walsh; Edward Shiu; Louise M. Hassan; Nina Michaelidou; Sharon E. Beatty;

  展开▼
• 作者单位

  Institute for Management, University of Koblenz-Landau, Universitaetsstrasse I, 56070 Koblenz, Germany;

  Department of Marketing, University of Strathclyde, 173 Cathedral Street, Glasgow G4 ORQ, United Kingdom;

  School of Management and Languages, Heriot-Watt University, Edinburgh, EH14 4AS;

  Birmingham Business School, The University of Birmingham, Edgbaston Park Road, Birmingham B15 2TT, United Kingdom;

  Culverhouse College of Commerce and Business Administration, University of Alabama, P. 0. Box 870225, Tuscaloosa, AL 35487-0225, USA;

  展开▼
• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  emotions; loyalty; mediation; satisfaction; store-choice criteria; store-environmental cues;

  机译：情绪忠诚;调解满足;商店选择标准;商店环境提示;