Winning strategies for innovation and high-technology products management

Sang-Hoon Kim; Kun-Huang Huarng

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Winning strategies for innovation and high-technology products management

机译：创新和高科技产品管理的制胜战略

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Though numerous studies examine the issues on innovation, diffusion, and adoption of high-tech products, the industry practitioners still have many questions unanswered. Twenty papers in this special issue of the Journal of Business Research explore six major venues in this area. The contributors presented the studies in the track of innovation, diffusion, and adoption of high-tech products at the Global Marketing Conference held in Tokyo, Japan in September 9-12, 2010. All these papers have gone through double-blind reviews and revisions. The scholars share the successful experiences in innovation, analyze the diffusion of information and communication technology, investigate the adoption of high-tech products, discuss the technology management issues, and evaluate the marketing strategies for high-tech products.

机译：尽管许多研究都研究了有关高科技产品的创新，推广和采用的问题，但行业从业者仍然有许多未解决的问题。本期《商业研究期刊》上的20篇论文探讨了该领域的六个主要场所。作者在2010年9月9日至12日在日本东京举行的全球营销会议上介绍了有关创新，推广和采用高科技产品的研究。所有这些论文均经过了双盲评审和修订。。学者们分享了创新方面的成功经验，分析了信息和通信技术的传播，研究了高科技产品的采用，讨论了技术管理问题，并评估了高科技产品的营销策略。

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来源
《Journal of Business Research》 |2011年第11期|p.1147-1150|共4页
作者
Sang-Hoon Kim; Kun-Huang Huarng;
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作者单位

Seoul National University, Republic of Korea;

Feng Chia University, Taiwan;

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原文格式 PDF
正文语种 eng
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关键词
adoption; diffusion; high-tech; innovation;

机译：采用;扩散;高科技;革新;

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1. Cost–benefit model for multi-generational high-technology products to compare sequential innovation strategy with quality strategy [J] . Hyoung Jun Kim, Su Jung Jee, So Young Sohn PLoS One . 2021,第4期

机译：多世代高科技产品的成本效益模型，以质量战略比较顺序创新策略
2. Forecasting organizational adoption of high-technology product innovations separated by impact: Are traditional macro-level diffusion models appropriate? [J] . Sean McDade, Terence A. Oliva, Ellen Thomas Industrial marketing management . 2010,第2期

机译：预测组织对高科技产品创新的采用，并按影响区分：传统的宏观扩散模型是否合适？
3. An introduction to the special issue on marketing of high-technology products, services and innovations [J] . Shikhar Sarin, Jakki J. Mohr Industrial marketing management . 2008,第6期

机译：高科技产品，服务和创新营销专刊简介
4. Developing a Marketing High-Technology Products and Innovations Course: First Year Review [C] . James V. Green, Alyssa E. Cohen Sherman American Society for Engineering Education Annual Conference and Exposition . 2014

机译：开发营销高科技产品和创新课程：第一年审查
5. Essays on innovation, product development and strategic supply chain management. An analytical investigation of strategies for competition and collaboration. [D] . Nair, Anand. 2003

机译：有关创新，产品开发和战略供应链管理的论文。对竞争与合作策略的分析研究。
6. Cost–benefit model for multi-generational high-technology products to compare sequential innovation strategy with quality strategy [O] . Hyoung Jun Kim, Su Jung Jee, So Young Sohn 2021

机译：多世代高科技产品的成本效益模型以质量战略比较顺序创新战略
7. An Introduction to the Special Issue on Marketing of High-Technology Products, Services and Innovations [O] . Sarin Shikhar, Mohr Jakki 2008

机译：高科技产品，服务和创新营销专刊简介

Winning strategies for innovation and high-technology products management

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