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首页> 外文期刊>Journal of Business Research >Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
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Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits

机译：经销商采用制造商的电子商务工具：社会执法，技术关系的契合度以及经销商利益的中介作用的影响

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摘要

Manufacturer-reseller relationships are increasingly becoming technology-infused as distribution managers are employing e-business tools to streamline existing channels. This research examines the role of social enforcement, relationship-technology fit and the perceived reseller benefits in reseller adoption of manufacturers' e-business tools. The results of the empirical test involving a sample of 224 resellers suggest that social enforcement and technology-relationship factors impact reseller e-business adoption, while reseller benefits play a mediating role. Implications of these findings for researchers and managers are discussed.
机译：由于分销经理正在使用电子商务工具来简化现有渠道，因此制造商与经销商之间的关系越来越多地注入技术。这项研究考察了社会执法，关系技术适应性以及在经销商采用制造商的电子商务工具中所感受到的经销商利益的作用。涉及224个经销商的样本的实证检验结果表明，社会执法和技术关系因素会影响经销商的电子商务采用，而经销商的利益起中介作用。讨论了这些发现对研究人员和管理人员的影响。

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