Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay

Linda J. Shea

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Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay

机译：使用消费者感知的道德准则作为企业社会责任战略的指南：评论文章

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"Consumer Perceived Ethicality" presents a framework of perceived consumer ethicality as summarized from in-depth interviews with 20 citizens of the United Kingdom and Germany. The framework identifies six broad domains and 36 sub-items (6 for each domain) that serve as examples of consumer-generated "unethical corporate behaviors." This commentary highlights the contributions, discusses the limitations and presents an alternative perspective on the study of consumer perceived ethicality.

机译：“消费者感知的道德规范”提出了感知消费者的道德规范的框架，该框架是对英国和德国20位公民进行的深度访谈总结得出的。该框架标识了六个广泛的领域和36个子项目（每个领域6个子项目），这些示例是消费者生成的“不道德的公司行为”的示例。这篇评论重点介绍了所做的贡献，讨论了局限性，并提出了关于消费者感知道德的研究的另一种观点。

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来源
《Journal of Business Research》 |2010年第3期|263-264|共2页
作者
Linda J. Shea;
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作者单位

HTM Department, Isenberg School of Management, University of Massachusetts, Amherst, MA, United States;

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原文格式 PDF
正文语种 eng
中图分类
关键词
ethicality; corporate social responsibility; consumer perceptions;

机译：道德企业社会责任;消费者的看法;

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Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay

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