Advances in internet consumer behavior and marketing strategy: Introduction to the special issue

Michel Laroche

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Advances in internet consumer behavior and marketing strategy: Introduction to the special issue

机译：互联网消费者行为和营销策略方面的进展：特刊简介

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This second special issue of the Journal of Business Research on Internet consumer behavior features twelve articles selected from the papers submitted following a call for submissions issued in January 2008. They cover topics related to advances in internet consumer behavior and marketing strategy, and the contributions are regrouped into four broad categories: influence of trust and role of virtual communities; understanding the role of electronic word-of-mouth; understanding consumer reactions to pricing on the internet; consumer issues in marketing strategy. It concludes with future research directions.

机译：《互联网消费者行为商业研究杂志》的第二期特刊刊登了从2008年1月发表的征集呼吁后提交的论文中选出的12篇文章。它们涵盖了与互联网消费者行为和营销策略的进步有关的主题，分为四大类：信任的影响和虚拟社区的作用；了解电子口碑的作用；了解消费者对互联网定价的反应；营销策略中的消费者问题。最后总结了未来的研究方向。

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来源
《Journal of Business Research》 |2010年第10期|P.1015-1017|共3页
作者
Michel Laroche;
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作者单位

Royal Bank Distinguished Professor of Marketing, John Molson School of Business, Concordia University, 1455 de Maisonneuve West, Montreal, Quebec Canada H3G 1M8;

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原文格式 PDF
正文语种 eng
中图分类
关键词
internet; consumer behavior; trust; virtual communities; e-WOM; pricing;

机译：互联网;消费者行为;信任;虚拟社区;e-WOM;价钱;

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Advances in internet consumer behavior and marketing strategy: Introduction to the special issue

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