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The role of perceived control and gender in consumer reactions to download delays

机译:感知控制和性别在消费者对下载延迟的反应中的作用

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摘要

An empirical study finds that perceived control strongly mediates the effects of perceived speed of a Web site download on consumers' attitudes and intentions to use the Web site. Moreover, results show that men are more likely to react positively to the perceived speed of a Web site download, whereas women are more likely to base their reactions on perceptions of control in the context of download delays. In contrast to past online research, the gender differences are intrinsic in two ways-they are context independent, and they are not caused by length of Internet experience, extent of Internet usage, or type of Internet connections.
机译:一项经验研究发现,感知控制强烈介导了网站下载感知速度对消费者使用网站的态度和意图的影响。而且,结果表明,男性更有可能对网站下载的感知速度做出积极反应,而女性则更有可能以下载延迟的情况下对控制的感知为基础。与过去的在线研究相比,性别差异在两个方面是内在的,它们是上下文无关的,并且它们不是由Internet经验的长短,Internet使用的程度或Internet连接类型引起的。

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