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首页> 外文期刊>Journal of Business Research >Auditing program evaluation audits: Executive training exercise for assessing management thinking, planning, and actions
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Auditing program evaluation audits: Executive training exercise for assessing management thinking, planning, and actions

机译：审核程序评估审核：高管培训，用于评估管理思想，计划和行动

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摘要

The present article is an application of Schank's (Schank, Roger C. (2005), Lessons in Learning, New York: Wiley.) "principle #1: just-in-time information delivery makes information useful....OR, don't tell people things that they cannot immediately make use of." The article describes five activities that always occurring implicitly and sometimes explicitly in managing a product, brand, or service: scanning, planning, implementing, assessing, and administering. Management and financial audits of actions and outcomes of programs are sometimes required by firms and government legislative bodies. Similar to the use of written checklist by pilots of the multiple steps involved before plane take-offs, management audit templates are useful for insuring complete and in-depth assessments of management actions and outcomes. This article provides such a management audit template and illustrates its use. The article includes an invitation to the reader to use the template immediately in evaluating both an audit report and a marketing program that the audit report details.
机译：本文是Schank的应用程序（Schank，Roger C.（2005），《课程的学习》，纽约：Wiley。）“原则1：及时的信息传递使信息有用。不要告诉人们他们不能立即利用的事情。”本文介绍了在管理产品，品牌或服务时总是隐式发生，有时显式地发生的五个活动：扫描，计划，实施，评估和管理。公司和政府立法机构有时需要对计划的行动和结果进行管理和财务审计。与飞行员在飞机起飞前所涉及的多个步骤所使用的书面检查表类似，管理审核模板对于确保对管理措施和结果进行完整而深入的评估非常有用。本文提供了这样的管理审核模板并说明了其用法。本文包括邀请读者立即使用模板评估审计报告和审计报告详细介绍的市场营销计划的信息。

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