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首页> 外文期刊>Journal of Business Research >Storytelling research of consumers' self-reports of urban tourism experiences in China
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Storytelling research of consumers' self-reports of urban tourism experiences in China

机译：消费者对中国城市旅游体验自我报告的叙事研究

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摘要

Using brand netnography (analyzing first-person on-line stories consumers tell that include discussions of their product and brand use), this article probes how visitors interpret the places, people, and situations that they experience while traveling in China (People's Republic of China). The visitors' reports focus on four greater metropolitan areas in China: Beijing, Lijiang, Shanghai, and Xi'an. Visitor stories interpreting these destinations support Robert McKee's wisdom that powerful storytelling moves people via unique "inciting incidents"-incidents serving to unfreeze or throw life out-of-balance. The visitors' destination lived-dramas give credence to Tom Peter's advocacy of focusing strategically on brand and Doug Holt's treatise on how brands become icons. The analysis includes applying Heider's balance theory in maps showing immediate and downstream positive and negative associations of concepts, events, and outcomes in visitors' stories. These maps include descriptions of how visitors experience specific Chinese destinations unique promises (i.e., distinct cultural history, minority way-of-life (Naxi society), China's Big Apple, China's origin, respectively for Beijing, Lijiang, Shanghai, and Xi'an). The article provides a revisionist proposal to Holt's five-step strategy for building destinations as iconic brands and suggestions for tourism management.
机译：本文使用品牌人种志（分析消费者讲述的第一人称在线故事，包括对其产品和品牌使用的讨论），探讨访问者如何解释他们在中国旅行时所经历的地点，人物和处境（中华人民共和国） ）。来访者的报告重点关注中国的四个大都市区：北京，丽江，上海和西安。解释这些目的地的访客故事支持罗伯特·麦基（Robert McKee）的智慧，即强大的讲故事通过独特的“煽动性事件”使人们动起来，这些事件可解冻或使生活失衡。参观者的目的地戏剧使汤姆·彼得（Tom Peter）拥护从战略上专注于品牌的主张以及道格·霍尔特（Doug Holt）关于品牌如何成为偶像的论文的信服。分析包括在地图上应用海德平衡理论，该地图显示访客故事中概念，事件和结果的直接和下游正负关联。这些地图描述了游客如何体验特定的中国目的地的独特承诺（即独特的文化历史，少数民族的生活方式（纳西族社会），中国的大苹果和中国的起源，分别针对北京，丽江，上海和西安）。这篇文章为霍尔特建立目的地作为标志性品牌的五步战略提供了修正主义建议，并为旅游业管理提供了建议。

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  • 来源
    《Journal of Business Research》 |2009年第12期|1223-1254|共32页
  • 作者

    Shih-Yun Hsu; Ning Dehuang; Arch G. Woodside;

  • 作者单位

    Asia University, Department of Leisure and Recreation Management, 500, Lioufeng Road, Wufeng, Taichung County 41354, Taiwan, ROC;

    School of Management and Economics, Kunming University of Science and Technology, 68 Wenchang Road, 12.1 Street, Kunming, Yunnan 650093, PR China;

    Boston College, Carroll School of Management, Department of Marketing, 140 Commonwealth Avenue, Chestnut Hill, MA 02467, United States;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    netnography; brand; icon; tourism; China; Beijing; Lijiang; Shanghai; Xi'an; destination;

    机译：网络志;牌;图标;旅游;中国;北京;丽江;上海;西安目的地;

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