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首页> 外文期刊>Journal of Business Research >Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices
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Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices

机译：探索食物起源作为消费者意义来源和决定消费者实际食物选择的作用

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摘要

This article seeks to contribute to food consumption literature by tackling certain shortcomings in the country of origin studies both qualitatively and quantitatively. As regards to the meanings consumers attach to food of various origins the findings show that Finnish consumers associate partly overlapping partly distinct cognitive, affective and normative meanings with Swedish, German and French food. In turn, the results of the real food choice experiment revealed that activating domestic origin cognitively actually results in favoring foreign food products while activating domestic origin affectively leads to favoring of domestic food products. Authors review and analyze several alternative explanations for the main effect. The article concludes with a discussion highlighting theoretical and managerial implications of the results of the two investigations.
机译：本文旨在通过定性和定量解决原籍国研究中的某些缺陷，为食品消费文献做出贡献。关于消费者对各种起源食品的含义的发现表明，芬兰消费者将瑞典食品，德国食品和法国食品与部分重叠的，部分不同的认知，情感和规范意义联系在一起。反过来，真实食物选择实验的结果表明，从认知上激活国内起源实际上会导致偏爱外国食品，而从情感上激活国内起源会导致偏向国内食物。作者回顾并分析了几种其他的主要影响解释。本文以讨论结尾，着重强调了这两项调查结果的理论和管理意义。

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