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首页> 外文期刊>Journal of Business Research >Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay
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Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay

机译：消费经验，客户价值和主观的个人自省：说明性摄影文章

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摘要

This study illustrates the applicability of subjective personal introspection via a photographic essay that draws on written memoirs as a path to insights concerning the role of customer value in the consumption experience. Extending earlier work in this direction, the present research explores a set of sixty-year-old Kodachrome slides taken by the author's grandfather to develop interpretations bolstered and corroborated by the narrative accounts in this late gentleman's logbook. Arguably, this approach taps aspects of the Three Fs (fantasies, feelings, and fun) as they contribute to customer value in ways not accessible to methods of modeling the consumer as a rational economic decision maker nor to advanced techniques for studying the consumption experience by means of laboratory experiments, quantitative surveys, and multivariate statistics.
机译：这项研究通过摄影文章来说明主观个人内省的适用性，该摄影文章以书面回忆录为参考，以此作为了解客户价值在消费体验中作用的途径。在此方向上扩展了先前的工作，本研究探索了由作者祖父拍摄的一套已有60年历史的Kodachrome幻灯片，以发展由这位已故绅士的日志中的叙述所支持和证实的解释。可以说，这种方法利用了三个F的各个方面（幻想，感觉和乐趣），因为它们无法以将消费者建模为理性经济决策者的方法或先进的技术来研究消费者的消费经验，从而为客户价值做出贡献。实验室实验，定量调查和多元统计的手段。

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