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Personality-and-culture: The case of national extraversion and word-of-mouth

机译：人格与文化：国家外向性和口碑的案例

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摘要

One advantage of the recently revitalized "personality-and-culture" paradigm is its capacity to describe both individual- and culture-level differences. Another advantage is personality-and-culture's foundation in the extensive heritage of theory development and empirics in personality psychology itself, in which traits have been related to a variety of observable behaviors and to underlying physiological, neurological, and genetic structures. Personality-and-culture also builds on recent, substantial methodological and analytic advances specific to cross-cultural research including progress in data collection capabilities, in computational power, and in tools for statistical analyses of bias and equivalence. This article reviews these advances in personality-and-culture and then report preliminary empirics linking nation-level extraversion to differences in preferences for interpersonal sources of product information (i.e., word-of-mouth), thus clarifying national differences in reliance on interpersonal sources of information and, most importantly, demonstrating the general value of the personality-and-culture approach.
机译：最近复兴的“个性和文化”范式的一个优势是它能够描述个人和文化层面的差异。另一个优势是人格文化本身在人格心理学理论发展和经验学的广泛继承中奠定了基础，其中特质与各种可观察到的行为以及潜在的生理，神经和遗传结构有关。个性和文化还建立在跨文化研究的最新实质性方法论和分析进展的基础上，包括数据收集能力，计算能力以及用于偏倚和对等的统计分析工具的进步。本文回顾了人格和文化方面的这些进步，然后报告了将国家层面的外向性与人际产品信息的人际关系（即口碑）的偏好差异联系起来的初步经验，从而阐明了各国在依赖人际关系方面的差异信息，最重要的是，展示了个性和文化方法的一般价值。

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