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Internet blogs as a tourism marketing medium: A case study

机译：互联网博客作为旅游业营销媒介：一个案例研究

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This study explores a 2003 Yahoo Anniversary Website-I left my heart in Aegean Sea-built by Justin, a Taiwanese engineer. Justin returns from the romantic Aegean Sea and puts 124 photographs he took onto a website to share with his friends. Unexpectedly, the website becomes a hit and the address achieves wide distribution via various chain e-mails. The site helps to promote tourism to Greece, a destination relatively unknown to most Taiwanese. This investigation explores why the site appeals to so many visitors, impresses them, and even draws them to plan travel to Greece. The article describes the effect of the website by analyzing messages left on the site. The AIDA model is useful for classifying holistic messages. The data demonstrate that the website generates desire and action in over 45% of its readers. These individuals either announce plans to visit Greece immediately or at some time in the foreseeable future. The website thus significantly influences browsers and indirectly promotes Greek tourism. Then, this article describes the key success factors of this popular website. Finally, the article presents suggestions and implications for the tourism industry and for nations seeking to promote tourism.
机译：这项研究探索了一个2003年的Yahoo周年纪念网站-我在台湾工程师贾斯汀（Justin）建造的爱琴海中深爱着我。贾斯汀从浪漫的爱琴海归来，并将他拍摄的124张照片放到网站上与朋友们分享。出乎意料的是，该网站受到热捧，并且该地址通过各种连锁电子邮件广泛分发。该网站有助于促进希腊旅游业的发展，希腊是大多数台湾人相对未知的目的地。这项调查探索了该网站为何吸引如此众多的游客，给他们留下深刻印象，甚至吸引他们计划前往希腊的旅行。本文通过分析网站上留下的消息来描述网站的效果。 AIDA模型可用于对整体消息进行分类。数据表明，该网站在其超过45％的读者中产生了欲望和行动。这些人要么宣布计划立即访问希腊，要么在可预见的将来某个时候宣布访问希腊。该网站因此极大地影响了浏览器，并间接促进了希腊的旅游业。然后，本文介绍了该流行网站的关键成功因素。最后，本文提出了对旅游业以及寻求促进旅游业的国家的建议和启示。

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