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Spatial competitive interaction of retail store formats: modeling proposal and empirical results

机译：零售店形式的空间竞争相互作用：建模建议和实证结果

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摘要

This study builds on the spatial competitive interaction of store formats that are often considered generic retail positioning profiles. Specifically, a modeling proposal is developed that focuses on the role of the spatial coverage reached by particular store formats as a determining factor of intraurban market response. The proposal is assessed through an application to the Spanish retail context that tries to identify competitive frictions among the supermarket, the hypermarket, and the discount store. The results demonstrate the explanatory capabilities of the model and reveal interesting conclusions related to the impact of spatial growth by store formats on food shopping patterns. There is more intense competition between the discount store and the hypermarket, and the classic supermarket form maintains a balanced rivalry with both. The development of larger discount stores seems to affect the supermarket market share more severely, whereas the development of discount stores that offer parking subtracts more demand from the hypermarket.
机译：这项研究建立在通常被视为通用零售定位配置文件的商店格式的空间竞争性相互作用之上。具体而言，开发了一个建模建议，该建议着重于特定商店格式所达到的空间覆盖率作为城市内部市场反应的决定因素的作用。该提案是通过在西班牙零售环境中的应用程序进行评估的，该应用程序试图确定超级市场，大卖场和折扣店之间的竞争摩擦。结果证明了该模型的解释能力，并揭示了有关商店形式的空间增长对食品购物模式的影响的有趣结论。折扣商店和大卖场之间的竞争更加激烈，经典的超级市场形式在两者之间保持着平衡的竞争。大型折扣店的发展似乎对超市的市场份额产生了更大的影响，而提供停车位的折扣店的发展减少了大卖场的更多需求。

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