Attitude and affect: new frontiers of research in the 21 st century

Naresh K. Malhotra

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Attitude and affect: new frontiers of research in the 21 st century

机译：态度与影响：21世纪研究的新领域

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This paper offers a commentary on some of the salient issues related to attitude and affect. It also serves as an introduction to the special issue by summarizing and integrating the articles that appear in the issue.

机译：本文对与态度和情感有关的一些突出问题进行了评论。通过总结和整合出现在该期刊中的文章，它也可以作为对特殊期刊的介绍。

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来源
《Journal of Business Research》 |2005年第4期|p.477-482|共6页
作者
Naresh K. Malhotra;
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作者单位

DuPree College of Management, Georgia Institute of Technology, Atlanta, GA 30332-0520, USA;

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原文格式 PDF
正文语种 eng
中图分类贸易经济;
关键词
attitude; affect; affect-cognition interaction;

机译：态度;影响;影响-认知互动;

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Attitude and affect: new frontiers of research in the 21 st century

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