• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Business Research >Distinguishing between feelings and emotions in understanding communication effects
【24h】

Distinguishing between feelings and emotions in understanding communication effects

机译：在理解交流效果时区分情感和情绪

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This article explores measures that may be particularly relevant in connection with peripheral or low-involvement information processing. For FMCG, peripheral information processing is dominant, but in terms of most measures used in communication research, central information processing is more efficient. The only exception relates to emotional responses. The more positive and strong effects are registered following peripheral information processing. This directs the attention towards contemporary neurophysiological research into memory and emotional processing. In addition to measuring emotional processes in terms of behavioural, glandular and autonomous responses, it is possible to infer something about underlying emotional dispositions from analyses of questions about feelings.
机译：本文探讨了与外围或低参与信息处理特别相关的措施。对于快速消费品，外围信息处理占主导地位，但就通信研究中使用的大多数措施而言，中央信息处理效率更高。唯一的例外与情绪反应有关。在外围信息处理之后，会显示出更积极，更强大的效果。这将注意力转移到当代神经生理学研究的记忆和情感处理上。除了根据行为，腺体和自主反应来衡量情绪过程外，还可以从对感情问题的分析中推断出潜在的情绪倾向。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号