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Economics of information in the Web economy Towards a new theory?

机译:网络经济中的信息经济学迈向新理论?

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摘要

As a shopping interface, the Web possesses certain unique attributes, which necessitates a reevaluation of the implications and validity of traditional theories of consumer behavior. Because the acquisition and management of information is drastically different in an online setting, traditional theories of information search behavior might have to be modified to suit the Web environment. This article examines how two key aspects of the traditional Economics of Information (EoI) theory, price dispersion and search efficiency, are likely to be impacted differentially due to the characteristics of the Web. A set of theoretical propositions is presented, which suggests that the Web will influence our views of the traditional EoI theory in the areas of product/information versioning, antecedents of price dispersion, relationship between price dispersion and amount of search, role of search agents and the effect of search efficiency on search behavior.
机译:作为购物界面,Web具有某些独特的属性,因此有必要重新评估传统的消费者行为理论的含义和有效性。由于在线环境中信息的获取和管理完全不同,因此可能必须修改传统的信息搜索行为理论以适合Web环境。本文研究了传统的信息经济学(EoI)理论的两个关键方面,即价格分散性和搜索效率,可能由于Web的特性而受到不同的影响。提出了一系列理论命题,这表明Web将在产品/信息版本控制,价格分散的前因,价格分散与搜索量之间的关系,搜索代理的作用以及搜索效率对搜索行为的影响。

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