Internet retailing: enablers, limiters and market consequences

Dhruv Grewal; Gopalkrishnan R. Iyer; Michael Levy

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Internet retailing: enablers, limiters and market consequences

机译：互联网零售：促成因素，限制因素和市场后果

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摘要

Despite a tremendous and enthusiastic reception for Internet retailing in the last few years, this new channel has not performed as anticipated, nor has its acceptance been as pervasive as originally expected. This paper details the many inherent structural and functional weaknesses of Internet retailing. Various strategies designed to improve the performance of e-tailers are explored.

机译：尽管在过去的几年中，互联网零售受到了极大的热情欢迎，但是这个新渠道并没有达到预期的效果，也没有像最初预期的那样普及。本文详细介绍了互联网零售的许多固有的结构和功能缺陷。探索了旨在提高电子零售商业绩的各种策略。

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来源
《Journal of Business Research》 |2004年第7期|p.703-713|共11页
作者
Dhruv Grewal; Gopalkrishnan R. Iyer; Michael Levy;
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作者单位

Division of Marketing, Babson College, Babson Park, MA, USA;

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原文格式 PDF
正文语种 eng
中图分类贸易经济;
关键词
retailing; E-commerce; internet;

机译：零售;电子商务;互联网;

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Internet retailing: enablers, limiters and market consequences

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