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Supplier fairness as a mediating factor in the supplier performance-reseller satisfaction relationship

机译:供应商公平是供应商绩效与经销商满意度关系的中介因素

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摘要

The study examines the role of reseller perceptions of supplier fairness in the relationships between reseller evaluations of supplier role performance components and reseller satisfaction. Specifically, reseller perceptions of supplier distributive fairness and procedural fairness are posited as key factors, mediating the effects of reseller assessments of supplier delivery performance, operational support, boundary personnel performance, and financial and sales performance on reseller satisfaction. Results of nested model comparisons using data collected from resellers in Turkey support the hypothesized mediating role of fairness perceptions. Specific relationships between supplier performance components and fairness perceptions, as well as the effects of both fairness types on reseller satisfaction, are discussed.
机译:该研究检查了经销商对供应商公平性的认识在经销商对供应商角色绩效要素的评估与经销商满意度之间的关系中的作用。具体来说,将经销商对供应商分配公平性和程序公平性的看法作为关键因素,调解经销商对供应商交付绩效,运营支持,边界人员绩效以及财务和销售绩效的评估对经销商满意度的影响。使用从土耳其经销商处收集的数据进行的嵌套模型比较的结果支持了假设的公平感的中介作用。讨论了供应商绩效成分与公平感之间的特定关系,以及两种公平类型对经销商满意度的影响。

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