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An empirically based model of competitor intelligence use

机译：基于经验的竞争者情报使用模型

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摘要

Top managers of industrial wholesale organizations (N= 172) were surveyed to identify factors associated with implementation of competitor intelligence (CI) activity. Results of multivariate analysis generally supported a hypothesized model of CI linking environmental and organizational characteristics and perceptions of CI to level of CI activity. Level of competition was positively related to CI use, while the number of competitors was associated with lower use of CI. External diversity (number of clients) was positively associated with CI, while internal diversity (number of products) was associated with lower CI. There was a complex set of curvilinear relationships between organizational resources and use of CI; organization size exhibited an inverted U-shaped relationship, while marketing intensity exhibited a standard U-shaped relationship. Managers' positive perceptions of CI value and accessibility were associated with greater use of CI. Greater availability of CI information and greater allocation of organizational resources to CI activity were associated with greater use of information obtained through CI. Several factors had both direct and indirect relationships with CI use.
机译：对工业批发组织的高级管理人员（N = 172）进行了调查，以确定与实施竞争对手情报（CI）活动相关的因素。多元分析的结果通常支持假设的CI模型，该模型将环境和组织特征以及对CI的感知与CI活动水平联系起来。竞争水平与CI的使用成正相关，而竞争者的数量与CI的使用低有关。外部多样性（客户数量）与CI呈正相关，而内部多样性（产品数量）与CI较低相关。组织资源和CI的使用之间存在一系列复杂的曲线关系。组织规模呈倒U形关系，而营销强度呈标准U形关系。管理人员对CI价值和可及性的积极认识与对CI的更多使用有关。 CI信息的可用性更高，CI活动更多地分配了组织资源，这与通过CI获得的信息的更多使用相关。有几个因素与CI的使用有直接和间接的关系。

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