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首页> 外文期刊>Journal of business strategy >Family firms taking surprising risks: building success on conservative values
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Family firms taking surprising risks: building success on conservative values

机译:家族企业冒着惊人的风险:在保守价值观的基础上取得成功

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摘要

Research on family firms generally points to the risk-averse nature of family enterprises. Although often an asset in promoting longevity in some ways, risk aversion can easily lead to behaviors that endanger family firms' longer-term existence. At first glance, Hipp of Germany (2016 turnover: €850m) would appear to be just such a firm prone to risk aversion. This century-old family firm sells baby food to risk-averse parents willing to pay a high premium for organic ingredients, for the firm's high level of quality control and probably also for the family nature of the enterprise. The current family head, Claus Hipp, has personally built up the business for half a century and was regularly seen in traditional Bavarian attire on German TV commercials saying "I stand behind it with my name." Both implicitly and explicitly, the Hipp family makes no secret of its deeply Catholic faith - the epitome, one might think, of a bias toward conservative, risk-averse management.
机译:对家族企业的研究通常指向家族企业的规避风险的性质。尽管规避风险通常以某种方式有助于延寿,但风险规避很容易导致危害家族企业长期生存的行为。乍一看,德国的希普公司(2016年营业额:8.5亿欧元)似乎就是这样一家容易产生风险规避的公司。这家拥有百年历史的家族企业向婴儿和婴儿们出售婴儿食品,他们愿意为有机成分,高水平的质量控制以及企业的家族性质付出高昂的代价。现任家族掌门人克劳斯·希普(Claus Hipp)亲自创办公司已有半个世纪,在德国电视广告中经常出现在巴伐利亚传统服装上,上面写着“我以我的名字站在后面”。无论是在暗示上还是在暗示上,希普家族都毫不掩饰其深厚的天主教信仰-人们可能会想到,这一缩影偏向于保守,规避风险的管理。

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