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Sustainability: the missing ingredient in strategy

机译：可持续发展：战略中缺失的要素

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In this paper we have identified problems managers experience when trying to make their organizations more sustainable. Some of these problems are due to managers addressing sustainability as an operational rather than as a strategic issue. Hence, sustainability is the "ingredient" that has been missing from these organizations' strategies. We have argued that for organizations to become more sustainable, managers must address the different dimensions of sustainability at the strategic level, both during the strategic decision-making process and as part of the strategy content at the corporate, business and functional levels. Managers and scholars can use the framework we have provided to assess the degree to which organizations have strategically addressed sustainability and to identify opportunities for further improvement. Although we have analyzed each individual element of the framework separately, it is important to recognize that all elements are interconnected and significantly influence each other. Developing an organization that regards sustainability as a cornerstone for doing business requires a strategic approach that integrates economic, environmental and social considerations in all aspects of business on an ongoing basis.
机译：在本文中，我们确定了经理在尝试使其组织更具可持续性时遇到的问题。其中一些问题是由于管理人员将可持续性作为一种业务而非战略问题来解决的。因此，可持续发展是这些组织战略中所缺少的“成分”。我们认为，要使组织变得更具可持续性，管理人员必须在战略决策过程中以及作为公司，业务和职能部门战略内容的一部分，在战略层面解决可持续性的不同方面。管理人员和学者可以使用我们提供的框架来评估组织在战略上解决可持续性的程度，并确定进一步改进的机会。尽管我们分别分析了框架的每个元素，但重要的是要认识到所有元素都是相互联系的，并且会相互影响。建立一个将可持续性作为开展业务的基石的组织，需要一种战略方法，该方法应不断将经济，环境和社会方面的考虑因素纳入业务的各个方面。

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