Don't throw it away: the corporate role in product disposition

Srividya Raghavan

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Don't throw it away: the corporate role in product disposition

机译：不要丢掉它：公司在产品配置中的作用

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Consumer behavior includes acquisition, consumption and disposition. Businesses have generally been most concerned about producing and distributing goods. But as companies accept environmental responsibility and embrace ethical values, they must attend to consumer disposition with equal ardor. This article seeks to understand consumer disposition processes and how companies can plan for the entire product lifecycle, including the end.

机译：消费者行为包括获取，消费和处置。通常，企业最关心生产和分配商品。但是，随着公司承担环境责任并拥戴道德价值观，它们必须以同样的热情参与消费者的处置。本文旨在了解消费者的处置流程，以及公司如何为整个产品生命周期（包括最终）进行计划。

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来源
《Journal of business strategy》 |2010年第3期|50-551|共7页
作者
Srividya Raghavan;
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作者单位

Icfai Business School,Hyderabad, India;

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原文格式 PDF
正文语种 eng
中图分类
关键词
consumer behaviour; marketing decision making; corporate social responsibility; waste management;

机译：消费者行为;营销决策;企业社会责任;废物管理;

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Don't throw it away: the corporate role in product disposition

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