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摘要

Almost every professional magazine, journal, conference, and meeting room is awash with the term "design innovation". There is a great deal of energetic discussion about why design innovation has become critical for the success and growth of businesses today. Experts in business management are discussing ways to think about design as a key strategic advantage. Many of these discussions promise to "fire up creativity," "master design thinking," and "disrupt the competition." Design innovation has arrived, and it has made a huge splash in the world of business.
机译:几乎每个专业杂志,期刊,会议和会议室都充斥着“设计创新”一词。关于为什么设计创新对于当今企业的成功和成长至关重要的问题,有大量的热烈讨论。业务管理专家正在讨论将设计视为关键战略优势的方法。这些讨论中有许多承诺“激发创意”,“掌握设计思想”并“破坏竞争”。设计创新已经到来,并在商业领域引起了巨大轰动。

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