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Using design thinking to improve patient experiences in Japanese hospitals: a case study

机译:使用设计思维改善日本医院的患者体验:案例研究

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摘要

While companies worldwide face increased pressure to generate innovations on a predictable basis through disciplined processes, many companies in Japan encounter particular challenges due to Japan's business history and culture. A strategy of constant incremental enhancements of existing products and business models -which has in many cases brought great success to Japanese companies - is deeply ingrained. Organizational dynamics in Japan further encourage a thorough and detailed approach to work, at the expense of risk-taking and championing of breakthrough ideas. A manufacturing-driven mindset dominates and handicaps Japanese companies as services become increasingly central to growth even in industries historically centered on producing goods. Japan has also until recently lagged in the application of qualitative research methodologies, which can provide seeds for innovations that transform and transcend existing product and service categories. This article gives a brief case study of the use of qualitative research tools by K.K. Daishinsha, a Japan-based marketing consulting firm, to help a large Japanese company develop an attractive offering in a new category.
机译:尽管全球公司面临越来越大的压力,要求它们通过纪律严明的流程来进行可预测的创新,但日本的许多公司由于日本的商业历史和文化而面临着特殊的挑战。根深蒂固的是不断增加现有产品和业务模型的策略,这种策略在许多情况下为日本公司带来了巨大的成功。日本的组织动力进一步鼓励采取彻底和详细的工作方法,以冒险和倡导突破性思想为代价。以制造业为主导的思维方式主导并阻碍了日本公司,因为即使在历史上以生产商品为中心的行业中,服务也越来越成为增长的中心。直到最近,日本在定性研究方法学的应用方面也滞后,它可以为创新提供种子,这些创新可以改变和超越现有的产品和服务类别。本文简要介绍了K.K.使用定性研究工具的案例。 Daishinsha是一家位于日本的营销咨询公司,旨在帮助一家大型日本公司在新类别中开发具有吸引力的产品。

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