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The discipline of product discovery:identifying breakthrough business opportunities

机译：产品发现的原则：确定突破性的商机

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摘要

"Innovation," "breakthrough products," and "industry reinvention" are the holy grail of most companies to propel themselves to the top of their game. No doubt the sexiness of reinvention draws many to think big and push their organizations to their limits (or beyond them). One of the more perplexing challenges companies face in pursuing this goal comes, not in the generation of ideas, but the entire process of identifying and choosing areas of opportunity. Bigger than random individual ideas, opportunities go beyond pure invention and isolated ideas to entire lines or sets of offerings. They are the spaces where a company's capabilities serve the needs of consumers better than competitive offerings.
机译：“创新”，“突破性产品”和“行业重塑”是大多数公司将自己推向行业巅峰的圣杯。毫无疑问，重塑的性感吸引了许多人去思考，并将其组织推向极限（或超越极限）。公司追求这一目标所面临的更复杂的挑战之一，不是产生想法，而是确定和选择机会领域的整个过程。机会比随机的个人创意要大，而不仅仅是纯粹的发明和孤立的想法，而是整个产品线或产品系列。在这里，公司的能力比竞争产品更好地满足了消费者的需求。

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