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The DNA of Innovation

机译：创新的基因

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Innovation creates long-lasting advantages and produces dramatic shifts in competitive positioning; being good at it will provide a competitive advantage, being great at it can result in major industry-wide disruptions. The message is clear and suggests that organizations need to innovate. There is also a sense amongst managers that to remain competitive, they need to do something new and different. Innovation efforts run the gamut from reinforcing business processes to seeking product and service improvements through to reworking the corporate fabric in efforts to unleash employee creativity at all levels. Yet pursuing innovation often proves to be a heavy load for managers as 85 percent of the organizations that try to innovate rate themselves poorly at it (Hamel, n.d.; Arthur D. Little, 1999)[1]. Part of the reason for this can be linked to a weak foundation to support innovation. I refer to this foundation as the DNA of innovation.
机译：创新创造持久的优势，并在竞争地位方面产生重大变化；擅长于此将提供竞争优势，擅长于其可导致整个行业范围内的重大中断。信息很清楚，表明组织需要创新。经理们也有一种感觉，要保持竞争力，他们需要做一些新的和不同的事情。创新工作的范围从加强业务流程到寻求产品和服务的改进，再到重新设计企业结构以努力释放各级员工的创造力。然而，追求创新通常被证明对管理人员来说是沉重的负担，因为尝试创新的组织中有85％对其进行评价不佳（Hamel，n.d。； Arthur D.Little，1999）[1]。造成这种情况的部分原因可能与支持创新的基础薄弱有关。我将此基础称为创新的基因。

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