Blogs and the corporation: managing the risk, reaping the benefits

Joshua L. Cox; Eric R. Martinez; Kevin B. Quinlan

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Blogs and the corporation: managing the risk, reaping the benefits

机译：博客与公司：管理风险，收获收益

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Technological advances have led to a proliferation of communication media over the past decades. With very little overhead, individual publishers can reach a nearly global audience. Information is more accessible than ever before, but traditional methods

机译：在过去的几十年中，技术的进步导致通信媒体的激增。只需很少的开销，单个发布者就可以覆盖几乎全球的受众。信息比以往任何时候都更容易访问，但是传统方法

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《Journal of business strategy》 |2008年第3期|p.4-12|共9页
作者
Joshua L. Cox; Eric R. Martinez; Kevin B. Quinlan;
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正文语种 eng
中图分类贸易经济;
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Blogs and the corporation: managing the risk, reaping the benefits

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