Market share is not enough: why strategic market positioning works

Stuart Jackson

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Market share is not enough: why strategic market positioning works

机译：市场份额还不够：为什么要进行战略性市场定位

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SMP is a proven and highly effective tool for creating value. It is founded on the assumption that not all growth is good - in fact, some growth actually destroys value. SMP helps companies identify the difference and respond accordingly. By being creative and casting a broad net to maximize the chances of identifying successful strategies, and by applying the SMP and value-creation tests, an organization's leadership can gain valuable insight into organic growth, acquisitions, and other growth investments and be better able to formulate strategies that have the potential to improve the company's overall performance.

机译：SMP是一种行之有效的创造价值的工具。它是基于并非所有增长都是好的假设，实际上，某些增长实际上破坏了价值。 SMP帮助公司识别差异并做出相应的响应。通过发挥创造力和建立广泛的网络以最大程度地确定成功战略的机会，并通过应用SMP和价值创造测试，组织的领导者可以对有机增长，收购和其他增长投资获得有价值的见解，并且能够更好地进行制定有可能改善公司整体绩效的战略。

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来源
《Journal of business strategy》 |2007年第1期|p.18-25|共8页
作者
Stuart Jackson;
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作者单位

LEK Consulting, Chicago, Illinois, USA;

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原文格式 PDF
正文语种 eng
中图分类贸易经济;
关键词
strategic marketing; market position;

机译：战略营销;市场地位;

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4. The method of automated monitoring of product prices and market position determination in relation to competition quotes: Monitoring of product prices and marketability development with continuous assessment of market position in on-line sales [C] . Radoslav Fasuga, Pavel Stoklasa, Martin Němec International conference on E-business . 2014

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5. The strategic impact of quality and relative market share on intellectual capital deployment and shareholder value maximization: An empirical study. [D] . Lovero, Eveann M. 2000

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Market share is not enough: why strategic market positioning works

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