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首页> 外文期刊>Journal of Cases on Information Technology >Smart Tourism Empowered by Artificial Intelligence: The Case of Lanzarote
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Smart Tourism Empowered by Artificial Intelligence: The Case of Lanzarote

机译：人工智能助力智慧旅游：兰萨罗特岛案例

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摘要

Artificial intelligence (AI) is changing the rules of the game in many industries. This case details how the combination of open innovation and artificial intelligence generates new opportunities in the tourism sector. Specifically, how to create new customer experiences through searching tools, social platforms and cognitive interfaces to make intelligent decisions. The authors show that it is possible to increase tourist satisfaction by offering a set of customized activities and experiences according to their personal characteristics and motivations. The combination of cutting-edge digital technologies makes it possible to design new services in an automated and cost-affordable manner. The experience has been carried out in Lanzarote (Canary Islands, Spain), with support of IBM's Watson system. This is a good example of AI-fueled innovation in services, which is adequate for courses on innovation, technology, entrepreneurship and competitive strategy.
机译：人工智能（AI）改变了许多行业的游戏规则。该案例详细说明了开放式创新与人工智能的结合如何在旅游业中创造新的机会。具体而言，如何通过搜索工具，社交平台和认知界面来创建新的客户体验，以做出明智的决策。作者表明，通过根据个人特点和动机提供一系列定制的活动和体验，可以提高游客的满意度。尖端数字技术的结合使以自动化且经济实惠的方式设计新服务成为可能。该经验是在IBM Watson系统的支持下在兰萨罗特（西班牙加那利群岛）进行的。这是人工智能推动的服务创新的一个很好的例子，足以用于有关创新，技术，企业家精神和竞争战略的课程。

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