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首页> 外文期刊>Journal of China Tourism Research >An Investigation of the Demographic, Psychological, Psychographic, and Behavioral Characteristics of Chinese Senior Leisure Travelers
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An Investigation of the Demographic, Psychological, Psychographic, and Behavioral Characteristics of Chinese Senior Leisure Travelers

机译：中国高级休闲旅游者的人口，心理，心理和行为特征调查

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摘要

This study was designed to investigate those variables that would provide a fuller description as well as a segmentation of the views of Chinese senior leisure travelers from the People's Republic of China. The empirical data of this study suggest that Chinese seniors comprise a collection of submarkets based on travel frequency, each with its own characteristics with respect to demographic variables, reasons or motivations for leisure travel, attitudes toward leisure travel, perceived barriers preventing them from taking leisure trips, activities they do during a leisure trip, criteria used to select a travel destination, and the use of the Internet in their travel behavior. The findings of this study provide a foundation for a variety of marketing strategies aimed at the market for Chinese senior leisure travel as well as for cross-cultural comparisons. This study thus makes significant contributions to senior tourism by extending our understanding of senior travel behavior in an important, emerging market; it is also hoped that the study will provoke more discussion on senior leisure travel in developing countries as well as cross-cultural comparisons between developing and developed regions. View full textDownload full textKeywordsLeisure travel, senior traveler, Chinese traveler, frequency segmentation, ChinaKeywords, , , , Related var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/19388160.2012.677340
机译：本研究旨在调查那些变量，这些变量将提供更完整的描述以及对中华人民共和国中国高级休闲旅行者的看法的细分。这项研究的经验数据表明，中国老年人包括基于旅行频率的子市场集合，每个子市场在人口统计学变量，休闲旅行的原因或动机，休闲旅行的态度，阻碍他们休闲的感知障碍方面都有自己的特点旅行，他们在休闲旅行中进行的活动，用于选择旅行目的地的标准以及在旅行行为中使用互联网的情况。这项研究的结果为旨在针对中国老年人休闲旅行市场以及跨文化比较的各种营销策略奠定了基础。因此，本研究通过扩展我们对重要的新兴市场中高级旅行行为的理解，为高级旅行做出了重大贡献。还希望这项研究能够引起更多有关发展中国家高级休闲旅行以及发展中国家与发达地区之间跨文化比较的讨论。查看全文全文下载关键字休闲旅行，高级旅行者，中国旅行者，频率分割，中国关键字、、、 facebook，stumbleupon，digg，google，more“，发布号：” ra-4dff56cd6bb1830b“};添加到候选列表链接永久链接http://dx.doi.org/10.1080/19388160.2012.677340

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