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首页> 外文期刊>Journal of Cleaner Production >Influence of conspicuous consumption motivation on high-carbon consumption behavior of Residents-An empirical case study of Jiangsu province, China
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Influence of conspicuous consumption motivation on high-carbon consumption behavior of Residents-An empirical case study of Jiangsu province, China

机译：明显的消费动机对居民高碳消费行为的影响-以江苏省为例

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摘要

High-Carbon Consumption Behavior (HCCB) of urban residents is one of the main obstacles to the goals of low carbon development in China with the rapid development of the national economy. Among all the uptrend influences, the one caused by conspicuous consumption is worth more attention. In this paper, a structural equation model was applied to analyze the impact path of conspicuous consumption motivation on HCCB. Multiple group analysis was then used to test the moderating effect of individual face conscious and demographics on the impact. Our data originated from a social study of Xuzhou, Jiangsu province, China (n = 351). The results indicated four leading aspects. First, the raising habitual HCCB is mainly affected by three points, materialistic hedonism, interpersonal mediation and social status demonstration, and the influence is reduced in successively. While communication of belonging to/dissociation from a group and ostentation have little effect on habitual HCCB. The second, purchased HCCB of residents is mainly impacted positively by materialistic hedonism, and other factors have weak influence on it. The third, face consciousness has a significant moderating effect on the relationship between residents' conspicuous consumption motivation and HCCB. People with strong face consciousness are more affected by the social status demonstration and interpersonal mediation; those with weak face consciousness are only driven by material hedonism. The last, gender, marital status, age, education level, and household monthly disposable income have significant moderating effects on the relationship. Among them, the HCCB from males, young people, married persons, highly educated people, and higher income groups is more affected by materialistic hedonism, interpersonal mediation, and social status demonstration, while from females with lower education, and lower income groups is more likely to be driven by social status demonstration. (C) 2018 Elsevier Ltd. All rights reserved.
机译：随着国民经济的快速发展，城市居民的高碳消费行为（HCCB）是中国低碳发展目标的主要障碍之一。在所有上升趋势影响中，由炫耀性消费引起的影响值得关注。本文采用结构方程模型分析了明显的消费动机对六溴环十二烷的影响路径。然后使用多组分析来检验个人面部意识和人口统计学对影响的调节作用。我们的数据来自对中国江苏省徐州市的社会研究（n = 351）。结果表明了四个主要方面。首先，养育习惯性的人际关系协调会主要受到唯物主义享乐主义，人际调解和社会地位论证三个方面的影响，其影响力依次减小。群体之间的归属/分离和炫耀对惯常的HCCB影响不大。其次，居民购买的HCCB主要受到唯物主义享乐主义的积极影响，而其他因素对其影响较小。第三，面子意识对居民炫耀性消费动机与六溴环十二烷之间的关系具有显着的调节作用。具有较强面子意识的人更容易受到社会地位的示范和人际交往的影响；面部意识较弱的人仅受物质享乐主义的驱使。最后，性别，婚姻状况，年龄，受教育程度和家庭每月可支配收入对该关系有显着的调节作用。其中，来自男性，年轻人，已婚者，受过高等教育的人和高收入人群的HCCB受唯物主义享乐主义，人际调解和社会地位证明的影响更大，而受教育程度较低，收入较低的女性人群则更受此影响。可能是由于社会地位的示范。 （C）2018 Elsevier Ltd.保留所有权利。

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