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首页> 外文期刊>Journal of Cleaner Production >A duopoly game with heterogeneous green supply chains in optimal price and market stability with consumer green preference
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A duopoly game with heterogeneous green supply chains in optimal price and market stability with consumer green preference

机译：一款双寡头游戏，具有异质绿色供应链，以最优价格和市场稳定，消费者绿色偏好

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摘要

As environmental problems exponentially rising, the necessity of environmental protection and green purchase behavior is addressed by the increasing consumers. This paper aims to analyze the effects of consumer green preference on members' optimal decisions and the speed of the adjustment of the optimal price strategies for heterogeneous green supply chains. The results elaborate that consumer green preference significantly influences the product green level of the manufacturer and the supplier and has intricate effects on the speed of the adjustment of the boundedly rational supply chain which directly affects the social stability. The vicious competition and the unbalance market are caused by the overreaction of the boundedly rational and naive supply chain to consumer green preference. (C) 2020 Elsevier Ltd. All rights reserved.
机译：随着环境问题的指数上升，增加了消费者的环境保护和绿色购买行为的必要性。本文旨在分析消费者绿色偏好对成员最优决策的影响和调整异构绿色供应链的最佳价格策略的速度。结果详细说明了消费者绿色偏好显着影响制造商和供应商的产品绿色水平，并对直接影响社会稳定性的密集合理供应链的调整速度具有复杂的影响。恶性竞争和不平衡市场是由对消费者绿色偏好的联系的理性和天真的供应链的过度反应引起的。 （c）2020 elestvier有限公司保留所有权利。

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